Tag: Shift

Traditional TV Viewing Drops to New Low, Sets Stage for Major Shift in Sports Streaming
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Traditional TV Viewing Drops to New Low, Sets Stage for Major Shift in Sports Streaming

 Author: Paul Campbell  Published Date: August 18, 2023

Traditional TV usage, defined by broadcast and pay television services (cable and satellite), dropped below 50% for the first time in history, according to Nielsen’s…

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